Press Releases
June 14, 2013 - Thinkway Toys' Despicable Me 2 Talking Action Figures are played with by participants of Spanish Big Brother.
June 6, 2013 - Despicable Me 2 is starting to hit the marketplace as ramp up for the full flight of our campaign
  • Outdoor will start to post in 4 markets as of next Monday, 6/10 (LA, SF, Philly, Chicago and NY)
  • TV highlights this week include kids programming across Cartoon, DXD, Nick as well as general audience hits such as NBA Finals Game 1, Family Guy, Mad Men, and Real Housewives of New Jersey
  • In case you missed the fantastic Gru appearance (Steve Carell) on ELLEN last week, here is a link!
  • SPROUT will air a custom promo spot during The Chica Show at 5:45PM (PDT) tonight. Check cable listings.
  • Steve Carell will be the guest editor on iVillage this week
  • Online (www.despicable.me)
    • Our fan trailer from the teaser piece along with a special Evil Minion clip will be going up this week. Links will be sent out later this week.
    • Draw Something 2-Minion integrated partnership is going strong and has reached over 2 MM Minion drawings!

April 29, 2013 - Despicable Me 2 Marketing Highlights

- Kentucky Derby (NBC): DM2 will be present in a major way this weekend at the Kentucky Derby on Sat, 5/4

  • The Minions will help hype the Derby this week and will be featured in the tune in snipes leading up to the event
  • The Despicablimp will be providing aerial coverage
  • We will have a TV spot running in the Derby
  • The Minions will be featured in the "Celebrity Pick" segment during the pre-show

- In theater standees (Whack A Minion) will launch 5/3

- Digital

  • Bob a Minion game launches online this week (mirrors standee)
  • Behind the Goggles: Please check out the awesome microsite within our website http://www.behindthegoggles.net.
    It features behind the scenes material from Illumination, memorable Minion moments and other fun stuff!

- Consumer Products - Three of Thinkway Toys' Despicable Me toys (the Fart Blaster, Talking Dave and Agnes' Fluffy Unicorn)
were selected as "Hot Summer Toys" at today's Time to Play Spring Showcase Event!
See the videos below -

January 04, 2012 - Universal Partnership & Licensing - NEWS RELEASE, more info...
July 28, 2011 - Avengers and Spider-Man press release, more info...
History
License History

1990 Mirage Studios TEENAGE MUTANT NINJA TURTLES talking bank

1991 Disney's THE LITTLE MERMAID talking bank

1992 Disney's BEAUTY AND THE BEAST magic talking mirror

1993 Saban's MIGHTY MORPHIN POWER RANGERS plush, talking bank, bust banks

  • Paramount's STAR TREK: THE NEXT GENERATION electronic console bank, bust banks
  • Disney's ALADDIN magic flying carpet, talking bank, wind-up and pull backs

1994 Disney's THE LION KING talking bank, talking TV, wind-up and pull backs

1995 Disney/Pixar's TOY STORY worldwide master toy license. Launching the original 12" talking

  • BuzzLightyear and 16" Pull String Talking Woody, action figures, PVC and bendable figures, talking bank, plush, vehicles, and novelties
  • Disney's POCAHONTAS talking bank, talking jewelry box
  • Lucasfilm's STAR WARS R2-D2 and C-3PO talking bank, PVC bust banks

1996 Lucasfilm's STAR WARS Darth Vader talking bank

  • Disney's SIMBA'S PRIDE interactive plush, talking bank and room guard
  • Disney's HUNCHBACK OF NOTRE DAME talking bank, talking jewelry box

1997 Nickelodeon's RUGRATS, BLUE'S CLUES interactive toys

  • Disney's HERCULES, and MICKEY MOUSE talking banks
  • Disney's THE LITTLE MERMAID talking bank, talking jewelry box
  • Disney's FLUBBER dancing figure

1998 Disney/Pixar's TOY STORY 2 interactive action figures and room guards, LCD hand held games

  • Disney/Pixar's A BUG?S LIFE interactive toys and wake-up system, talking bank and model kits
  • Disney's MULAN talking bank

1999 Disney's TOY STORY 2 interactive toys/plush, infrared remote controlled toys, dancing figure and talking model kits

  • Disney's TARZAN talking bank and room guard
  • Lucasfilm's STAR WARS EPISODE I interactive figural banks, interactive wake-up system, dancing figure

2000 Disney's BUZZ LIGHTYEAR OF STAR COMMAND interactive action figures, flying room guard programmable figures / vehicles

  • Disney's DINOSAUR interactive toys, talking and flying room guards
  • Disney's 102 DALMATIANS interactive plush, programmable toys

2001 Disney/Pixar's MONSTERS INC. interactive action figures/ plush, talking room guard, programmable figures / vehicles

Design and Retail Awards

2000 Holiday Hot Pick (Toy Wishes) - Toy Story 2 Interactive Talking Train Set

1999 Holiday Hot Pick (Toy Wishes) - Star Wars Episode I Darth Maul Interactive Talking Bank

The Best Toys of 1999 (Toy Shop) - Star Wars Episode I Interactive Talking Banks

Best Electronic Toy Award (Action Figure News) - Star Wars Episode II Interactive Talking Banks

Toys'R'us International Vendor of the Year Award

1998 (40) Top Toys of All Time (Toy Shop) - Star Wars Talking Banks (Ranked No.23)

Best Electronic Toy Award (Action Figure News) - Toy Story 2 Interactive Buddies (Woody - BuzzLightyear)

1997 Toys'R'Us Vendor of the Year Award

1996 Best Electronic Toy Award (Action Figure News) - Star Wars Darth Vader Talking Bank

Toys'R'Us Vendor of the Year Award

1995 Best New Electronic Figure/Vehicle Award (Action Figure News) - Star Wars C-3PO and R2-D2 Talking Bank

1994 Top 100 Fastest Growing Companies in Canada (Profit Magazine)