| Thinkway Toys announced today that it has signed a worldwide, multi-property licensing agreement with Warner Bros. Consumer Products to develop and market M.A.G. Games™ (Motion Activated Gear), the latest trend in TV plug and play style games, featuring revolutionary wireless role-play gear.
Thinkway Toys, the leading interactive toy developer, will launch new wireless role-play M.A.G. Games™ based on DC Comics’ iconic properties including JUSTICE LEAGUE, TEEN TITANS and Warner Bros. Animation’s hit new television series THE BATMAN. This exciting new product will arrive at retail outlets worldwide, beginning in Fall 2005.
M.A.G. Games™ include a self-contained base unit that plugs directly into a television and wireless role-play gear. For THE BATMAN animated series, the wireless role-play gear consists of the BATMAN cowl, chest plate and gloves that allow players to control BATMAN’s crime fighting action on screen. By using the gear, players can make BATMAN move, kick, jump, block and punch using the groundbreaking new wireless technology from Thinkway. All of the actions are executed on-screen with enhanced 3-D graphics. Other wireless toys from Thinkway will be based on TEEN TITANS and JUSTICE LEAGUE.
“We are thrilled to extend our relationship with Warner Bros. Consumer Products and bring these exciting new wireless TV Game role-play features to their unparalleled list of properties,” says Albert Chan, CEO of Thinkway Toys. “No more sitting down, it’s time to get in gear and get active. The future of TV gaming is going wireless.”
Thinkway will introduce M.A.G. Games™ to the trade at pre-Toy Fair October 19-21 in New York.
About Thinkway Toys
Thinkway Toys is a global toy company that designs and develops their products in-house. Thinkway currently holds global licenses with Warner Bros. Consumer Products for all role-play toys for BATMAN BEGINS, THE BATMAN animated series and JUSTICE LEAGUE. Thinkway developed the original Buzz Lightyear, Woody and other complementary toys from the Disney/Pixar animated film Toy Story. Today, the company continues to produce interactive toys for Disney/Pixar’s Toy Story and Beyond and is releasing product for “The Incredibles” for holiday 2004. The company also holds licenses with Marvel, Lucasfilm, DIC Entertainment and Neopets while producing toys under a variety of the corporate brand names.
About DC Comics
DC Comics, a Warner Bros. Entertainment Inc., is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' web site is located at www.dccomics.com.
CONTACT:
John Barton
Thinkway Toys
(905) 470-8883
johnb@thinkwaytoys.com
BATMAN and all related characters and elements are trademarks of and © DC Comics.
JUSTICE LEAGUE and all related characters and elements are trademarks of and © DC Comics. (s04)
|
